Key Drivers of Pinduoduo’s E-commerce Excellence

Founded in 2015, listed in 2018 on the Nasdaq, Pinduoduo became the third-largest e-commerce player behind JD.com and Alibaba (Taobao/Tmall).

Source: Unsplash; Karen Z

Upon Pinduoduo’s entry into the Chinese market, JD.com and Alibaba had already established dominance with a combined gross merchandise value…